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Added on the 01/12/2020 06:48:23 - Copyright : Auto Moto EN
Once again, the BMW Group is revolutionising how drivers interact with their vehicles: At Mobile World Congress 2019 in Barcelona from 25 – 28 February 2019, the company will present BMW Natural Interaction. The new system combines the most advanced voice command technology available with expanded gesture control and gaze recognition to enable genuine multimodal operation for the first time.
The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production. At CES 2023, visitors can experience rides in the rear of an Audi e-tron and e-tron Sportback. The Audi Hub at the Waldorf Astoria will be their starting point.Behind holoride is a new technology that adapts the virtual content to the car’s driving movements in real time. For example, if the vehicle takes a right turn, the spaceship in the virtual world will also fly to the right. If the car accelerates, the spaceship speeds up, meaning a ride in the car becomes a multimodal gaming event. An added bonus is that by synchronizing the user’s visual and felt experiences, holoride reduces the risk of motion sickness, which many passengers experience when watching movies or other dynamic content in a moving car.
The BMW iX is ready for series production and is due to arrive on the world’s roads from November 2021. The BMW Group’s new technology flagship combines locally emission-free driving pleasure, sporting agility and a compelling operating range with a character profile dedicated squarely to sustainability. With its trailblazing design and an interior devoted to luxurious spaciousness, the BMW iX embodies a fresh new take on the Sports Activity Vehicle (SAV) concept. Conceived from the outset for purely electric mobility, this model is based on a new toolkit for the future, whose vast potential for innovations in the areas of automated driving, operation, connectivity and digital services translates into a premium mobility experience unparalleled in this segment.
The possible uses of game technology and virtual reality applications are manifold in the automotive sector. The BMW Group, the first automotive company together with Epic Games to define and structure an enterprise licence for the industrial use of Unreal Engine, designed a self-developed mixed reality system. This is consistently used and expanded in vehicle development. The BMW iX is the first car that has been developed using the game engine we modified for our purposes. BMW’s use of Unreal Engine is invaluable, especially in the strategic innovation fields. You can very quickly create 3D renderings, for example, that take account of light effects and light reflections on different materials, among other things. But most importantly, it allows the functional and user experience to be brought to life and implemented in real time at a very early development stage. These advantages led to the early development of the technology into a global platform.
The possible uses of game technology and virtual reality applications are manifold in the automotive sector. The BMW Group, the first automotive company together with Epic Games to define and structure an enterprise licence for the industrial use of Unreal Engine, designed a self-developed mixed reality system. This is consistently used and expanded in vehicle development. The BMW iX is the first car that has been developed using the game engine we modified for our purposes. BMW’s use of Unreal Engine is invaluable, especially in the strategic innovation fields. You can very quickly create 3D renderings, for example, that take account of light effects and light reflections on different materials, among other things. But most importantly, it allows the functional and user experience to be brought to life and implemented in real time at a very early development stage. These advantages led to the early development of the technology into a global platform.
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