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Alpine A290_β Show-car Reveal

The A290, the future compact B-segment electric sports car in Alpine’s new era, shines through the spectacular, ultra-sporty A290_β (A290 beta) show car. The first of the three models in the future “Dream Garage” will be a new-generation, full-electric sports car designed to trigger every driver’s competitive spirit and recast the notion of sports cars.The A290_β, in other words, is opening a new chapter in Alpine’s enthralling history. The brand is tapping into its motor-sports heritage and essence, and venturing into new segments starting with an urban sports car. The show car’s design, materials and technology encapsulate a new angle on electric cars that are just as suited for motor-sports tracks as they are for everyday drives – and as exciting for the driver as they are for passengers. And, as low-carbon mobility is becoming a sine qua non in the automotive sector, the Alpine A290_β is more than a show car: it embodies the brand’s strong stand and unwavering commitment to sustainable motor sports.The decision to call the car A290_β is based on the Alpine brand’s global naming strategy. The names start with the letter A, followed by three numbers. The number 2 stands for the B-segment and the 90 stands for the brand’s future Lifestyle range. The Greek letter beta indicates an intermediate phase working up to the production vehicle’s official launch in 2024.