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Dunkin' Donuts Revs Up Its Drive-Through, Mobile Business

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Dunkin' Donuts' mobile performance is lagging--but that might be about to change. According to Business Insider, the workingman's favorite is piloting a new “next-generation concept store” in Quincy, MA. There, it will test multiple new offerings related to ordering, payment, signage and branding. A special drive-thru lane for order-ahead customers will merge directly to the pickup window. Right now, mobile order-ahead comprises just 3%-4% of the chain’s total transactions.

Added on the 18/01/2018 14:45:12 - Copyright : Wochit

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